creative operations

DRAFTKINGS

4+

Number of Verticals Contributed To

February 2025 – Present

Creative Operations • Campaign Systems • Brand Stewardship • Project Management • Stakeholder Alignment • Template & Design Systems • Multichannel Asset Architecture • QA • Process Documentation • Presentation • Cross-Functional Leadership

–

Creative Operations • Campaign Systems • Brand Stewardship • Project Management • Stakeholder Alignment • Template & Design Systems • Multichannel Asset Architecture • QA • Process Documentation • Presentation • Cross-Functional Leadership –

160+

Total Projects Delivered

Designer – Contract

Creative Art Co-op

Number of Leagues Collaborated With

  • Implement clear file/naming structure and reusability practices to streamline and scale updates in order to accelerate repeat production.

  • Developed a comprehensive StoryTeq template library spanning numerous promotions and hundreds of assets to enhance creative automation workflows and uphold brand consistency at scale.

  • Delivered high-volume, multi-channel asset projects from development to delivery under tight timelines, balancing speed with brand standards across retail, direct mail, TV, and promo work.

Tools at Use

StoryTeq • Adobe Creative Suite • Figma • Wrike • Bynder • Frontify • PowerPoint

STQ TEMPLATES

Sample assets from a comprehensive template library designed to drive automation across repeatable creative campaigns.

Design in a fast-paced and high-visibility tech environment, focused on systemizing workflows, improving quality, and executing reliably across channels – balancing brand consistency with speed.

  • Partner with ADs, Marketing Ops, and Creative Leadership to translate creative strategy into impactful visual campaigns across the Online Sports Betting, Daily Fantasy Sports, Retail Sports Betting, and Pick6 platforms.

July – December 2024

5+

RSB CREATIVE

Excerpts from various projects I lead or contributed to in direct collaboration with Stakeholders. Devising and producing creative material for DraftKings’ retail locations under tight partner, legal, and deadline constraints.

PRODUCT & PROMOS

Developed assets for systemic, templated use across all channels to increase efficiency in product and promotional output. Specifically, led initiatives across partnerships with the NBA, NFL, and UFC for DraftKings’ many verticals (Pick6, OSB, DFS, RSB, etc.)